For Québec mining and industrial suppliers.

You already know who you are. It just doesn't show yet.

We don't invent anything. We find what is already true about you, turn it into a clear direction, then bring in the right expertise to follow it.

Who this is for

Thirty years of work nobody outside your client list can see.

Profitable, competent, decades of substance, and a public image that stopped matching reality a while ago. You are not asking for a brand to be invented. You need what you already have made legible.

You are losing candidates to companies that do the job worse than you.

14,358 positions to fill in Québec mining by 2028, in a sector that employed 17,585 people at the end of 2023. The trades you need are the trades the mines are hiring. A supplier who cannot staff a crew loses contracts it has already won. That is a revenue line, not a communications expense.

Source — CSMO Mines et Institut national des mines du Québec, Estimation des besoins de main-d'œuvre du secteur minier au Québec 2023-2028, décembre 2023.
The two offers

Two ways to find your heading and hold it.

Le Cap
$4,500 USD

Fixed scope, fixed price.

Two weeks. We listen, we diagnose, and we set the heading. You leave with the real cause, the priorities in order, and a direction your whole team can follow the same way.

La Trajectoire
From $5,000 USD / month

One point of contact. One direction.

We hold the heading with you. We bring in the right expertise, coordinate the work, and follow the results. One point of contact, month after month, with nothing ever re-explained.

Most clients start with Le Cap. If your heading is already clear, La Trajectoire can start directly.

Four steps
01 — Listen

Understand the real problem, not just the symptom. 'We can't hire' is rarely a hiring problem.

02 — Diagnose

Find the real cause before selling anything. Visibility, the offer, the employer brand, the candidate journey.

03 — Set the heading

The priorities, the order of the work, the measures. A route the leadership understands in one reading.

04 — Orchestrate

Bring in the right expertise and coordinate the work until the result lands.

Vera Polaris holds the thread from beginning to end.

We do not replace the experts.

We brief them, align them and make their work count for more. A precise brief is worth more than one more supplier. The client gets simplicity, the experts get clarity, and everyone moves in the same direction.

Execution

Film is one execution among several. It appears when the direction calls for it, not by default.

Selected work.